Understanding types of customers

Understanding customer attitudes is the key to increasing sales. Make an effort to research prospective customers, maximize customer contacts, and maintain strong relationship.The buying decision of customers are influenced by many issues-  not just competitive pricing, as is commonly supposed. Familiarize yourself with the range of customer needs, but keep an open mind when dealing with individuals.


DEVELOPING AWARENESS

Different customers have different needs overtime , according to how their business is developing. While you should avoid pigeon-holing customers, it is possible to recognize types and use this knowledge to target your products and techniques. Build up a profile of tour customers so you can emphasize features that are most attractive to them. Remember that by making people feel that your offering makes a basic need,they will feel justified in buying from you..

IDENTIFYING MOTIVES

Aim to match your sales strategy to your customer's motives and situation. Your customers will be receptive if you can offer a solution to their immediate problems or improve their business's performance. Some types of customers  may be primarily motivated by security needs and will be looking for a guarantee of reliability. People who are driven by a desire to belong will buy what others buy, while those ego is the main motivator will want to be seen to have the best product available. Other customers, however , may predisposed to reject your sales pitch without examining the potential benefit. In these cases , it is important not to waste time or lose heart..